I have confessed several times on this site that I understand very little about marketing. I am no expert on how to get your message out there to drive more people to your site or to get them to buy your product. Perhaps my marketing ignorance is the reason that I do not understand sending Spam messages.
Spam email messages are unsolicited bulk emails that are sent to large numbers of people in the hopes of getting them to click on a link that will take them to site that will introduce malware onto their computer or some messages are just designed to entice the reader to send money. Have we not matured as a society to where these scams do not work anymore? Are people still sending money in order to claim their inheritance from their Nigerian uncles?
In 2010, the computer security company Commtouch estimated that 183 billion Spam messages were being sent daily. Imagine how much space that is taking up on email servers and how badly it impacts their efficiency. How much money is being spent to combat this problem?
Some of you reading this message now are shaking your head in agreement, but you may be guilty of sending out Spam. If you have ever sent an unsolicited email to distribution list offering your products or services, then you may be part of the problem. Even if you have a legitimate product or service, Spam is not legitimate marketing practice and could greatly hurt your company’s reputation.
The explosion of social media has just made this problem worse. Now we can get spam on LinkedIn, Facebook and Twitter. I know many people use an auto-response when I follow them on Twitter. They will send you a direct message shortly after you start following them. Most of the messages are well intended. They thank me for following them and then ask me to check out their Facebook page or go to their website. Personally, I find these messages annoying. Not sure how everyone else feels on this, but I would be curious to know if I am the only one that finds this practice annoying. Instead of sending out 10 automated responses each day, I think you would be better off not sending anything or sending a personal response to one or two of them. I have followed a couple of hundred people at this point, and maybe ten of them sent me a personal response. In every one of those cases, we then engaged in an actual conversation and made a real connection. I am pretty sure that is how it is supposed to work.
I will make you a promise, right here and right now. No matter how successful or unsuccessful this site ever becomes, I will never send you an unsolicited email or Tweet for that matter.